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Visa Submitted Trademark Applications to Prepare For Voyage Into Crypto

By Irene L. | October 29, 2022

Top-tier credit card firm Visa is reportedly gearing towards a plan to deep-dive into digital wallet services, as suggested by two recent trademark applications. 

Specifically, as detailed within records submitted to the United States Patent and Trademark Office (USPTO) on Oct. 22, the Visa International Service Association submitted the filing for two applications supporting its character mark to be used in software “to view, access, store, monitor, manage, trade, send, receive, transmit, and exchange” crypto assets and nonfungible tokens (NFTs). 

The submissions showed further hints of the credit card establishment looking to invest resources in preparation to set its foot in the metaverse, with its namesake used in “virtual environments in which users can interact for recreational, leisure or entertainment purposes.”

Insights from numerous reports also showed that there are over 1 billion Visa cards in circulation throughout the globe. 

The firm has previously forged an alliance with crypto entities to provide credit and debit cards associated with crypto payments. The trademark filings were carried out after Mastercard pulled a similar initiative , applying to the USPTO in April to use its logo in the metaverse and o NFTs.

The credit card firm reportedly issued announcements regarding gradual forays into the crypto sphere throughout the past years. 

In March last year, Visa reportedly revealed details of its plan for introducing a pilot program enabling its partners to use USD Coin to finalize transactions settlements conducted in fiat. 

The firm also invested $150,000 in its acquisition of a CryptoPunk in August last year, as included in the scope of its attempts for “first-hand understanding of the infrastructure requirements for a global brand to purchase, store, and leverage an NFT.”

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