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French Football Federation Rolled Out Blockchain-powered Tokenization Of National Football Stars

By Natalie Wu | June 16, 2021

With the Euro 2020 kicking off in June, blockchain-powered fantasy soccer game Sorare reportedly disclosed details of a licensing deal with the French Football Federation, to roll out NFTs of Les Bleus stars. 

Specifically, Sorare reportedly disclosed that the France Football Federation (FFF) has reportedly completed the blockchain-powered tokenization of its football players, available for trading and playing via NFTs, before the game of France against Germany in the Euro starts. 

The French National Team – generally referred to as “Les Bleus” due to the blue color of their jersey – is playing for the trophy of the 2020 Euro – delayed because of the global outbreak of the pandemic. 

The company will reportedly take care of the tokenization for France national team players, including Antoine Griezmann, Paul Pogba, and Hugo Lloris as digital cards for the 2020 season. WIth the stats will be updated on the blockchain, every card will come with a different score and rarity for the fantasy football game.

France – with its football team winning the Euro championship in 1984 and 2000 – is reportedly among the earliest national football associations to finalize a licensing partnership dedicated to official digital collectibles. 

However, Sorare reportedly revealed that it is conducting “active discussion” to get other associations throughout the world to be a part of the network as well. 

Sorare reportedly disclosed that it has successfully finalized the selling of over $70 million in digital cards since January, with the existing figure of active users every month has climbed to the 90,000 benchmark, from 140 nations. 

“We’ve onboarded the World Champions: the French team. “It is the first of many football associations that will be joining us in the coming weeks and months.” Head of Sorare Nicolas remarked. 

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