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Alibaba E-com Platform Finalized Blockchain-based Traceability Tool Integration

By Shannon Wilson | March 18, 2020
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Alibaba Partnered With Chinese Software Giant to Develop Blockchain Ecosystem

China-based E-com heavyweight Alibaba has reportedly revealed that an upgrade was made to its import ecom platform Koala, with a full-link traceability blockchain system adopted. 

Specifically, Ant Financial has finished integrating its blockchain onto the Koala platform, which makes the logistic data of the customers’ purchasing merchandise transparent and accessible, via a scannable QR code using Alipay. 

The new version of Koala particularly comes with a traceable icon, following the purchase finalization on the order page. A blockchain QR code and an anti-counterfeit fingerprint will also be visually available on the page. 

Alibaba Group has reportedly finalized its $2 billion acquisition of Koala in the later half of 2019, and this blockchain-based traceability tool was designed after the deal has been completed. 

Koala’s future plan reportedly looks to further the use of blockchain to platform merchants and overseas direct mail services, as well as to expand its scope to 62 nations and territories, with 2,897 product categories and 7,432 brands. 

Per Alibaba, a blockchain integration to the existing system could be the viable solution for the ever-existing issues the E-com sector is facing – tracking, mismatching goods and logistics data, along with hardships in deciding which party is responsible for the logistics chain.

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