The hype train that comes with NFTs reportedly enabled numerous global iconic brands to reel in hundreds of millions in revenue, highlightng the mass consumer appeal of digital collectibles. 

Specifically, the pioneering brands for this matter – nominally Nike, Gucci, Dolce & Gabbana, Adidas and Tiffany – have reportedly been able to accumulate a total $260 million equivalent of sales from NFTs, per insights generated by Dune Analytics that was first reported by NFTGators. 

Nike’s NFT drops have attracted $185.3 million in revenue, with volumes in secondary markets moving towards the $1.3 billion benchmark.

Dolce & Gabbana has been able to reel in $25.6 million equivalent of NFT revenue. Tiffany, which just finalized the official release of its NFTiff token enabling CryptoPunk holders to mint customized pendants, has generated $12.6 million in NFT-associated sales. 

Overall figure regarding NFT revenue for Gucci and Adidas was $11.6 million and $10.9 million, respectively.

NFTs made its grand presence into the mainstream last year, with collections like the Bored Ape Yacht Club and CryptoPunks amassing billions in lifetime sales. The hype that comes with digital collectibles eventually caught the eyes of high-profile brands, which started carrying out testings with the technology to achieve an enhanced connection with their buyers. 

Despite the fact that the NFT hype train has slowed down during the past months, the impact of the new technology is expected to leave a lasting mark. 

Establishments such as Nike and Addidas have plans down their pipeline to take their NFT ambitions into the Metaverse – initiatives working towards the primary goal of widening the scope of the ubiquity of their brands into the virtual worlds.