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Nomura Introduced Customers Token Subscription For High-end Italian Restaurant

By Natalie Wu | August 29, 2021

The top-tier financial brokerage in Japan – Nomura Holdings Inc. – has reportedly rolled out a subscription service, enabling food dishes trading and purchasing for clients at a high-profile Italian food delivery service.

Specifically, the blockchain-powered security tokens will reportedly be the representative for four luxury food parcels, created by Japanese chef Masayuki Okuda.

Okuda – who runs two high-end restaurants in the capital city Tokyo – is reportedly widely recognized for his idiosyncratic cooking style, normally introducing his customers to niche delicacies. 

Individuals will reportedly need to spend 60,000 Japanese yen (around $546) to acquire a yearly subscription to the Italian restaurant, apart from an up-front membership payment of 3,000 yen ($27.30). 

Token owners will reportedly also have the chance to trade their obtained food assets beginning 2022. 

In 2020, Nomura reportedly hosted a pilot initiative, which aims to sell crypto tokens in return for a real-life experience. People in the area who bought a token may take part in the process of making soups using asparagus plants grown by the firm’s subsidiary, Nomura Farm Hokkaido Co.

Nomura reportedly offered details of its plan to widen the scope of its presence across different industries in the near future, carrying out initiatives to offer assistance to agricultural and fishery products from local businesses, together with investing resources in the development of application of crypto assets in the real world.

The Japanese authority has reportedly been making additional strides regarding legislation and regulation that look to contribute to the growth of digital assets adoption.

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