Media giant Fox reportedly disclosed the creation of a $100 million fund, under the scope of its NFT entity, Blockchain Creative Labs, and plans to roll out extra NFT content, digital goods, and assets. 

Particularly, the freshly formed NFT firm of Rupert Murdoch’ Fox is reportedly operational in May, at the same time with the release of the new animated comedy series “Krapopolis” from Rick and Morty co-creator Dan Harmon. 

Fox reportedly revealed that the $100 million funding will be channeled towards assisting “content creators, IP owners, and advertising partners end-to-end blockchain computer ecosystem solutions” in designing, rolling out, supervising, and selling NFT content and experiences, and fungible tokens, together with digital goods and assets.”

Blockchain Creative Labs will reportedly also apply a thorough supervising scope on determining “growth opportunities”, which may surface in the fast-growing NFT sphere. 

Scott Greenberg – former president and chief operating officer of independent animation firm Film Roman – has reportedly taken up the role of CEO for Blockchain Creative Labs, and will be responsible for running the unit and the freshly established content fund.

“Entrepreneurs at our core, FOX and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token and NFT marketplace,” Greenberg reportedly remarked. 

Blockchain Creative Labs will reportedly handle the management of associated marketplaces to shows that formed an alliance with the company. 

The marketplaces will reportedly come with a wide range of contents, nominally NFTs representing characters and background artwork, GIFs, and tokens that unlock exclusive social experiences for enthusiastic supporters.