Asahi’s lager beer division in Australia Victoria Bitter has achieved development in sustainability, via teaming up with blockchain energy trading platform Power Ledger, to let buyers earn beer with surplus solar energy.

Specifically, the new collaboration with high-profile blockchain energy company Power Ledger to make a new program available, enabling participants to exchange excess solar energy for slabs of beer.

“The only thing better than drinking the Big Cold Beer in the Aussie sun is earning beer while you do it. Plus it’s a real win-win for beer lovers and the environment” Victoria Bitter’s general manager of marketing Brian Phan reportedly remarked. 

The new Solar Exchange program will reportedly make tracking feature available regarding the amount of beer they have earned, dependent on the amount of solar energy credits exchanged with Victoria Bitters. 

“Every $30 worth of credit can be exchanged for a slab, which is then delivered straight to your door”. 

Power Ledger founder Jemma Green reportedly revealed that their blockchain solution will be in charge of tracking the detailed amount of power customers feed to the grid.

“You can see how many bottles of beer you’ve earned every 30 minutes” Green reportedly remarked. 

The solar credit secured via the program, Victoria Bitter will reportedly put them as investments back into the program or dedicate to the business’ wider targets of achieving sustainability.

Power Ledger reportedly provides blockchain-powered peer-to-peer energy trading offerings. In 2020, the company began to release its blockchain-powered solar energy platform in Western Australia, enabling energy consumption tracking and selling their surplus solar energy to other residents.