LionTree – the financial advisor from Wall Street that assisted Amazon with the acquisition of MGM studios in 2021 – is reportedly investing resources in studying crypto payment options.

Specifically, the well-known financial advisor and investment banking entity is reportedly directing its resources towards exploring crypto as a payment medium. 

As included in its year-end letter, Chairman and current LionTree Head Aryeh Bourkoff reportedly discussed crypto, viewing it as a potential tool for bringing empowerment to individuals, as well as researching the top major trends in crypto, nominally decentralized finance (DeFi), and non-fungible tokens (NFTs).

“In 2021, crypto made itself impossible to ignore, with a market cap at times surpassing $3 trillion,” Bourkoff further remarked, sharing that this was due to individuals experiencing a sudden surge in cash on the hunt for a place to protect their money against inflation, find higher returns and ensure higher yields.

“We’re currently exploring ways to start accepting crypto as payment for our services, and in the not-so-distant future, as our ecosystem grows and our relationships continue to mature, we might even create our own LionTree token of trust.” Bourkoff additionally dropped hints regarding exploring crypto payment options for its services in the near future.

During his praise for the achievements and milestones of the crypto market this year, Bourkoff additionally emphasized a few flaws and hardships that require overcoming. 

He said that the technology needs to amplify its features supporting energy efficiency, and the concentration should be on developing extra user-friendly interfaces.

Regardless of its scale, LionTree has reportedly been a part of several major media partnerships and acquisitions in 2021. The company was a key factor in the merger of WarnerMedia with Discovery Inc. The financial advisory group was also a part of Amazon’s acquisition of MGM Studios. LionTree also assisted Snap Inc. with its Initial Public Offering.