World famous search engine Google, via an unexpected move on June 2nd, reportedly reversed its banning decision, which has been going on for three years, on crypto exchanges from using its ad services. 

Particularly, starting August 3rd, “advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States” are allowed to run promotions for those products and services, as long as the requirements are met, and they receive a qualification from Google. 

Said requirements reportedly include the registration finalization with “FinCEN as a Money Services Business and with at least one state as a money transmitter”, or “a federal or state chartered bank entity”, which leaves a possibility to ads from different entities, nominally Anchorage and Paxos.

The freshly updated policy is not vastly applicable throughout the crypto sphere, nonetheless, since contents promoting “initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products” are still banned. 

News and chart aggregators, together with “signals” and analysis services are reportedly still included in the existing blacklist. 

Google’s policies devoted to crypto ads reportedly saw some conflicts here and there, and at a certain point, have been considered “unfair” by professionals. 

Conflicting moves have been exhibited from the tech behemoth back in 2018, when “Ethereum” was included in the blacklist for ads, but regardless of the strict rules, still missed out on scam initiatives from time to time.