Sweden-based Tradedoubler, a digital marketing company, has announced the coming of a blockchain-backed digital advertising network for the storage of data, as stated in its press release last week.

The blockchain platform will reportedly function a decentralized data storage which provides automated and highly transparent interactions between advertisers and publishers, and ads sites withal. Other features are to be instigated later on this year, according to the press release.

The firm allegedly said that its new platform will bring corporate clients revenue advantage, in accordance with prominent functionalities like product feeds, deeplink and streamlined report generator, fast and feasible on publishers’ interface. In addition, customers can develop their business by integrating the instrument with their own internal systems.

The firm envisions the open platform to make ways for the establishment of more and more innovative products in the “new generation of affiliate marketing.”