Major sports firm Puma has reportedly hopped on the metaverse train with the likes of Nike and Adidas, via including the ENS domain name to its growing collection of NFTs. 

Specifically, Puma is reportedly the most recent big name to complete the acquisition of a decentralized URL and reveal their nonfungible token (NFT), via changing their Twitter handle to Puma.eth. 

The sportswear brand from Germany reportedly finalized the registration of the domain name with the Ethereum Name Service, or ENS.

DIfferent top-tier brands having .ETH domains include Budweiser, the subsidiary of Anheuser-Busch InBev, which purchased Beer.eth via ENS on OpenSea for a price of 30 ETHs in 2021. And when the fast-food chain White Castle registered whitecastleofficial.eth, ENS’ former director of operations even shared his excitement via Twitter.

Every .ETH name is reportedly NFT that is able to be “easily plugged-in to the ever-expanding NFT ecosystem”, as revealed in an ENS Medium post. 

A few nominal advantages of an ENS name reportedly include the ability to receive any cryptocurrency, token or blockchain-powered asset, apart from possessing the freedom to point to a decentralized website and to store different profile data, nominally an avatar, email address or Twitter handle.

Puma’s ENS name is reportedly among the few NFT-associated initiatives the firm has made lately. Per the Puma.eth OpenSea page, Puma has made investments in a vast array of feline inspired NFT collections including Cool Cats NFT, Lazy Lions, Gutter Cat Gang and CatBlox.

At the time of publication, Puma is reportedly standing at 13th place in the list of the .eth Leaderboard, which lists the most followed Twitter accounts with .ETH names. Parishilton.eth is leading the pack, secured by celebrity Paris Hilton while shaq.eth, owned by former NBA player Shaquille O’Neal, in second.