The New York Digital Investment Group (NYDIG) reportedly formed an alliance with the National Basketball Association’s Houston Rockets franchise, to roll out Bitcoin-based payment. 

Specifically, the newly formed alliance – with an overall target of promoting crypto education and adoption – will reportedly have the NYDIG turn into the team’s official Bitcoin (BTC) services partner and platform.

As included within the scope of the alliance, NYDIG is reportedly having plans down its pipeline to name a few of the Rockets’ premium seating at the Toyota Center in Houston the ‘Bitcoin Suites.’

The collaboration with the NYDIG reportedly appears to be included in a broader strategy for Rockets owner Tilman Fertitta, who is also chairman and Head of Landry’s Restaurant Group.

In November, the firm reportedly revealed that it would roll out a BTC rewards program dedicated to its restaurants, with the introduction of BTC payment measures on the way.

Via Landry’s and other ventures, Fertitta, who possesses a worth equivalent to approximately $6.3 billion, also manages numerous hotels and five casino resorts throughout America. 

There have been no reports of BTC or other cryptocurrencies included in the list of viable payment measures at these venues at the time of publication. Nonetheless, in June, Fertitta revealed that his holding firm has plans down its pipeline to begin the validation of blocks on the Akash Network.