The Italy-headquartered blockchain startup LKS has reportedly successful in designing a new solution, based on the non-fungible token (NFT), which allegedly can help put an end to fake news.

Specifically, this new project by LKS is developed with a primary goal to tackle the spread of fake news, along with providing a safeguard for digital content copyright. 

A representative from LKS that the solution functions by issuing an NFT, which will offer storage for private data about the publisher, publishing time the link that directs to the original source. 

The token will provide verification for the publisher identity – which is generated via the involvement of a Know Your Customer protocol, upon the required registration process to use the system, and the transaction timestamp is in charge of confirming the publishing time. 

A non-reversible mathematical function that generates an alphanumeric string – a.k.a the hash, which will then be store on-chain – is reportedly in place to help to process the articles. 

The hash changes accordingly to any edit made to the article, and by being store on the blockchain, it can confirm that changes have actually been made. A new NFT with new hash connected to the previous one will be issued any time the publisher changes the article. 

“[Those features allow] to create a process that can trace back to the user the responsibility of posting a content, therefore dissuading lying and permitting to understand exactly who said something and when.” Omar Baruzzo – founder of LSK foundation – clarified how the immutability and traceability features offered by blockchain are suitable for projects of this kind. 

In the long run, an update supporting Bitcoin (BTC) blockchain notarization will reportedly be rolled out.