Team Liquid, the esports and gaming entity currently taking part in major gaming competitions such as League of Legends and Fortnite, has reportedly formed an alliance lasting for four years with Coinbase. 

Specifically, Team Liquid reportedly revealed that the freshly formed alliance with the US-headquartered crypto exchange would have a primary target of emphasizing on “the crossover between gaming and crypto-curious audiences”, together with establishing new crypto-centric content. 

Coinbase will reportedly be offering facilitating features for crypto payments for Team Liquid’s online marketplace, with both to jointly work on new tech to achieve higher fan engagement.

“Like a lot of our fans, crypto was new to me once, but once I started reading and watching, I realized that it wasn’t some passing fad — it’s here now, and will be in the future. Together with Coinbase, we hope we can demystify crypto for Team Liquid fans.” Team Liquid owner and co-CEO Steve Arhancet further remarked. 

Established in 2000, Team Liquid reportedly possesses a recorded figure of over 100 gamers taking part in esports gaming contests, nominally Fortnite, League of Legends and Valorant. 

The deal will see information about Coinbase printed on the organization’s jerseys, with the firm potentially offering assistance in the design of nonfungible tokens used throughout gaming platforms.

The heat has been rising among top-tier crypto exchanges throwing their weights behind professional esports teams. In June, FTX reportedly disclosed details related to a newly inked seven-year sponsorship deal with League Championship Series (LCS), for League of Legends and other gaming competitions.