Insights from a recent survey reportedly suggested that 75% of investors in Asia-Pacific and Latin American emerging markets have intentions of amplifying their exposure to crypto investments. 

Specifically, Researchers from consumer sentiment company Toluna reportedly conducted a survey with 9,000 participants from 17 nations for the February report. 

The results from the report reportedly revealed that more investors in APAC and LATAM emerging markets view crypto investments as a long-term upward trend. This is a contrasting outcome with developed markets that crypto is affected by another hype cycle.

Emerging markets tend to be the most beneficial markets when it comes to growth in the crypto sphere, since 32% of consumers taking part in the survey expressed their trust in crypto, compared to only 14% in developed markets like the US and the EU. 

The data additionally revealed that two of the primary driving forces contributing to the big differences in investing strategy are likely to be awareness and understanding of the crypto markets. 

Although 61% of respondents report that they possess awareness of crypto, just 23% revealed that they are familiar with the asset class.

Toluna reportedly claimed that the reason for this could be due to the fact that “it’s a complex concept that’s not easily understood.”

These days, crypto and nonfungible token (NFT) advertising reportedly appear in different sectors and physical locations, nominally including professional sports arenas throughout the globe, which helps boost awareness but not necessarily increase understanding.

The relative difference in trust is reflected by the disparity between those surveyed who have invested in crypto in emerging markets (41%) and those in developed ones (22%).