The Dallas Mavericks, the NBA franchise in the possession of Mark Cuban – has reportedly rolled out a cashback rewards initiative, aimed at encouraging DOGE-enabled merchandise and ticket payments. 

Specifically, The rewards program – goes by the name “Mavs Cryptomania” – will reportedly offer a $25 e-gift card for any client who spends an amount exceeding $150 equivalent of Dogecoin in a single transaction, which can then be applied as a payment medium in the online Dallas Mavericks shop.

The initiative is reportedly scheduled to operate till the deadline of Sept. 30.  At the time of writing, a required sum of 505 DOGE needs to be placed so as to receive the e-gift card.

The Mavs reportedly added DOGE to its list of payment measures back in March this year and was among the original NBA franchises to facilitate Bitcoin-enabled payments for tickets and merchandise two years ago.

Cuban reportedly employs a pro-DOGE attitude and further shared in April that while the coin was created initially as a meme, it is “becoming a digital currency” due to its increasing adoption rate.

The billionaire investor additionally revealed in May that Dogecoin had jumped ahead of different other crypto coins, when it comes to merchandise purchases, as he shared that the number of Mavs merchandise for DOGE was sold on a typical day was more compared to “we did in a year with BTC or ETH.”

Cuban has reportedly also been playing the role of a key figure across the crypto and blockchain sphere this year and has thrown his weight behind a variety of initiatives, nominally Ethereum-powered scaling solution Polygon, non-fungible token protocol Alethea AI and NFT marketplace providers Genius, to name a few.