US-based online electronics retailer Newegg has reportedly included Dogecoin (DOGE) in its list of viable payment measures during the current parabolic increase in value of the meme-based cryptocurrency.

Specifically, Newegg reportedly disclosed that the firm has made the DOGE coin available for use as a payment method, via crypto payments platform BitPay.

The company reportedly claimed that the new development was rolled out in line with Doge Day — a community crypto holiday pushed by DOGE proponents to have celebrations organized on April 20.

As revealed by the online reports, Dogecoin enthusiasts are reportedly expecting to witness DOGE achieve the $1 benchmark on April 20th. 

Newegg senior brand manager Andrew Choi reportedly remarked that the increasing momentum surrounding the crypto coin cannot be dismissed. 

 “The recent surge in Dogecoin value underscores the need to make it easier for customers to make purchases with this popular cryptocurrency,”. 

Newegg is reportedly among the first top-tier online shopping retailers to add Bitcoin (BTC) to the list of accepted means of payment when the company formed an alliance with BitPay back in 2014.

Rolling out the feature initially across America, the company subsequently widened the scope of its payment measure to cover over 70 nations. 

“We’re committed to making it easy for our customers to shop however works best for them, and that means letting them complete transactions with the payment method that suits them best. To that end, we’re happy to give Dogecoin fans an easy way to shop online for tech,” Choi further claimed.