Major football club from Germany Borussia Dortmund (BVB) has reportedly forged an alliance with the crypto trading platform Bybit, lasting for numerous years.

Specifically, as of now, the detailed information of the collaboration, outside of the scope of mutual brand outreach, is reportedly yet to be disclosed to the public. 

Head of Bybit, Ben Zhou, reportedly referred to the positive reputation of BVB football club, ranking its supporters’ base to be 7th, throughout the globe. 

“With the partnership, Bybit intends to increase its global reach and branding, as the Bybit logo and slogans will be presented virtually on BVB’s matches, their websites and social platforms.”

The match in BVB’s next fixture against Bayern Munich – one of its biggest rivals for the top spot in the local league Bundeslia – will reportedly offer Bybit the first chance to reach out via logo and slogan. 

Bayern Munich, up until autumn last year, has reportedly embarked on the journey of rolling out blockchain-powered merchandise previously, as an attempt to enhance fan engagement. 

A number of top-tier football clubs around the world have reportedly begun their exploration into the crypto sphere, with a similar pattern of releasing fan token offerings or blockchain-powered fantasy soccer and tokenized digital collectibles.

“In the near future we hope to be able to share news of a BVB fan token, however for the moment we cannot share any specific details. We can only mention that the previous attempt by BVB and Liquiditeam, announced in August, was unsuccessful, and that we aim to change that.”