Ultimate Fighting Championship (UFC) – the world-famous MMA organization – has reportedly disclosed details of a newly formed exclusive alliance with Stake.com – a crypto-powered online casinos and sportsbook. 

Specifically revealed on March 7th, the alliance will reportedly enable Stake to take up the role of UFC’s “First Official Betting Partner”, within the Asia and Latin America regions. The partnership will not cover Brazil, however. 

The two companies started their collaboration on March 3 – with Stake’s clients being able to tap into unique digital content related to the promotional “fight week” for UFC’s March 6 pay-per-view.

An announcement further depicted that UFC will reportedly also be in charge of designing exclusive promotions, VIP experiences, and social content for Stake users.

“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience,” UFC’s vice president of global partnerships, Nick Smith, reportedly remarked. 

Stake is a crypto-only casino and sports betting platform, regulatorily greenlit to operate in the carribean island-nation of Curacao. Since its official roll-out in 2017, the platform reportedly has a figure of more than $35 billion equivalent in bets. 

Stake reportedly has facilitating features for nine crypto assets including Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Ripple, Tron, and EOS, and Dogecoin.

In January, Stake reportedly disclosed its collaboration with UFC Middleweight champion Israel Adesanya, who became the company’s first brand ambassador.