Binance, the world’s largest crypto exchange platform by volume, has reportedly launched a customer support center in Turkey.

In specific, Binance chose Turkey as the trial country for its new service, having formed a local business there almost two years ago.

The significant level of traffic that Binance receives from Turkey could be one of the reasons behind Bitcoin’s decision.

Turkey also reportedly takes up over 7% of desktop browser access to Binance’s main platform.

As in an official announcement, Binance will provide all-day-long customer service to its Turkish consumers through the app. 

If the pilot test in Turkey proves to be a success, the exchange plans to expand the service globally.

Binance CEO Changpeng Zhao stated at the Paris Blockchain Week Summit that the company wants to extend its customer service options: 

“We provide customer support only via texting, and in the forthcoming period, we aim to roll this service also via phone in all countries.”

Binance will give customer care in Turkish, and it will be available solely through the app. The purpose, according to the exchange, is to prevent fraud cases from starting in the first place.

Customers in need of assistance will be contacted via the application, and a dialogue will begin after the customer accepts the call.

Aside from extending its services and improving the user experience, the exchange is also trying to increase its footprint in traditional markets by investing in businesses from all sectors of the economy.

Binance CEO Changpeng Zhao believes that “forcing traditional companies to adopt crypto will put pressure on the slow-movers and increase market competition” to boost crypto adoption and diversify the company’s revenue.