Central Retail Corp – a top-tier Thai company in the retail sector – is reportedly conducting trial phases for a digital currency among its employees.

Specifically, as soon as the testing stage is finalized, the retail heavyweight aims to roll out the service to customers and the public audience, per Bloomberg. 

The “C-Coin,” a blockchain-based crypto, is reportedly going to be rolled out to 80,000 staff working at Central Retail Corp throughout the globe, as a reward for outstanding performance as a bonus, along with their standard salary.

While holders have the ability to utilize C-Coin as payments for meals and purchase items and services from Central Retail’s partners using it, the coin is still only a test initiative Central Retail Corp is carrying out. 

The goal in the long run of the company is reportedly to turn into cashless societies, as well as set their foot into the e-commerce sphere.

Per Kowin Kulruchakorn, chief innovation officer of Central Tech, the currency has a possibility to be released to the mass consumers every employee has joined aboard with the company having a firmer grasp of its performance.

Central Retail’s Central Tech is the unit responsible for building the C-Coin, along with taking care of management for all of Central Retail’s omnichannel and e-commerce systems.

Central Retail Corp reportedly functions as the top shopping mall owner across Thailand, made up of over 40 department stores and high-end retail outlets. It further runs Central Festival, Big C Supercenter, and Seacon Square. Beyond the nation, it runs the Italian department store La Rinascente, Danish brand Illum, and Vietnam’s Big C supermarket chain.