Public.com, a neo-brokerage entity headquartered in New York, has reportedly disclosed details regarding the introduction of crypto trading offerings for its clients. 

Specifically, Public.com reportedly shared that the freshly rolled out update will make it possible for clients to trade and safely keep cryptocurrencies on the same app they use for their investment portfolio management. 

Per the announcement, the new crypto supporting upgrade will be introduced via a gradual rollout throughout the next following weeks. 

As included within the scope of the new crypto offering, Public is introducing facilitating features for Bitcoin (BTC), Ether (ETH), and Dogecoin (DOGE). Additional virtual coins included in the scope are also Cardano (ADA), Litecoin (LTC), and Bitcoin Cash (BCH).

Stellar (XLM), Zcash (ZEC), Ethereum Classic (ETC), and Dash (DASH) are the latest coins added to the list of supported virtual coins by Public.com. 

Public’s crypto trading feature is reportedly a joint collaboration with Apex Crypto. Due to the fact that Apex has not been able to obtain regulatory greenlight in the form of a BitLicense in New York, the new service will not be accessible for residents in the state.

Apex Crypto will reportedly roll out execution and custody services for Public’s new crypto trading product.

Public’s initiative to establish its presence across the crypto sphere could be included in the scope of its plan to not fall behind with its major competitor – stock trading platform Robinhood. 

In February this year, Public managed to obtain $220 million in additional funding to exceed the $1 billion valuation milestone.