High-profile global e-commerce platform Shopify reportedly disclosed details of an alliance with no-code Web3 commerce platform Novel to open Web3 access and approach to all merchants.

Specifically, As included in the cope of the alliance, Novel released an app on the Shopify App Store, which equips current merchants on Shopify with tools to experience Web3 innovation in e-commerce without any technical knowledge or time and monetary commitments.

The Novel Shopify app comes with two main functionalities: minting and distribution, as well as utility. The minting and distribution feature makes it possible for users to generate art for a new nonfungible token (NFT) collection or upload an existing NFT collection. 

Novel will then be able to carry out the deployment for smart contracts over the collection, enabling availability to users to buy on the Shopify storefront.

As soon as an NFT is bought, Novel will runs automation for the currency bridge and form a corresponding crypto wallet for the customers. 

Regarding utility, Novel enables merchants, including brands and creators, to release token-based utility on their Shopify storefronts, including token-gated products, URLs and discounts, cross-chain gating on Solana, Ethereum and Polygon, ERC-20 gating and more.

“By integrating with Shopify, we’re able to leverage the industry-leading ecommerce platform they have built to equip all Shopify merchants with the tools they need to enter the Web3 commerce space.” Roger Beaman, CEO and co-founder of Novel, additionally remarked. 

As an all-in-one Web3 tool on Shopify, the Novel app also powers token-gating for retailers to add use cases to their NFT collections.