E-commerce platform from America has reportedly been the most recent entity to add crypto to the list of viable payment measures. 

Specifically, the firm – currently operating under Market America – reportedly disclosed details regarding its newly formed alliance with crypto payment service provider BitPay, which opened up the possibility of crypto-enabled payments in a variety of digital coins. 

The new alliance will reportedly offer Shop.com users the power to go with BitPay as a payment medium at checkout, by using their crypto wallets. 

At the moment, users reportedly can choose from a few facilitated virtual coins, nominally Bitcoin (BTC), Bitcoin Cash (BCH), Ether (ETH), Wrapped Bitcoin (WBTC), Dogecoin (DOGE) and Litecoin (LTC), together with five U.S. dollar-pegged stablecoins.

Shop.com president and chief operating officer Steve Ashley reportedly referred to the newly established alliance as the next chapter towards the future for his business, further sharing that the BitPay integration will be rolled out in every nation Market America has had a presence already. 

This list will reportedly include the United States, Canada, Australia, Hong Kong, Taiwan, the United Kingdom, Singapore and Malaysia.

BitPay is reportedly utilized by establishments which normally interact with fiat currencies, to perform as a gateway for crypto payments. Different entities, nominally Las Vegas Auto Gallery and American luxury hotels The Kessler Collection inked an agreement with BitPay for Bitcoin to become a viable payment method.

A recent study carried out by BitPay reportedly indicated that both crypto holders and non-owners expressed clear interest in crypto payments.