The COO of stock and crypto trading entity Robinhood – Gretchen Howard – reportedly revealed the firm’s goal to embrace more individuals from the feminine gender to carry out crypto investments. 

Specifically, via an interview with Business Insider, Robinhood COO Gretchen Howard reportedly disclosed that the number of female users of the app has experienced a three-fold increase, meaning a 369% growth on a yearly basis. 

Additionally, the platform reported in March that 40% of its active users which are women were carrying out crypto trading – which surged seven times throughout 2020. 

“To me it feels like, wow, we’ve enabled these women to trade crypto. [Crypto is] very new, especially to people getting into investing for the first time. And it’s also stereotyped as a male-dominated space.” Howard reportedly remarked how the crypto sphere has been considered a playground mainly for males. 

Per Robinhood’s data, approximately 30% of its active customers are female, as of early this year. June data shows that the trading app is facilitating over 30 million customers at the moment, 18 million of whom have funded accounts. 

Insights generated by a Gemini survey published in April reportedly suggested that the scale is tipping towards women rather than men, when it comes to first-time crypto investments, but a World Economic Forum revealed that it has not counted the ones working in blockchain and crypto sectors. 

The COO – who holds some tokens herself – has reportedly been a Robinhood employee since early 2019, who previously departed her role at venture capital firm CapitalG. She issued a remark in early 2021 that she is looking forward to witnessing “a significant increase of women investors on the platform.”