Crypto exchange platform OKEx is reportedly releasing saving accounts and margin trading features, supporting meme cryptocurrency Dogecoin (DOGE).

Specifically, OKEx will reportedly roll out spot trading, perpetual swap contract trading, and saving updates facilitating the meme-based digital coin Dogecoin. 

The development has reportedly surfaced following a marketing campaign, carried out by the supporter of the digital coin, which became viral on the popular social media channel TikTok. 

The campaign has reportedly mainly contributed to the significant incline in the coin’s price value – 124% – within only 48 hours. Volume recorded at that time reportedly experienced a 20-fold increase, as well as insights from Google Trend revealing that the number of searches – regarding ways for purchasing the altcoin – has also reportedly climbed up. 

The campaign has reportedly included the hashtags “#dogecointiktokchallange” and “dogecointiktokchallenge” on Tiktok. Following the increase, Dave Portnoy – founder of Barstool Sports – has reportedly compared the marketing campaign with the definition of a pump and dump.

Binance reportedly also disclosed its plan for introducing Dogecoin perpetual futures contracts – enabling up to 50 times leverage on DOGE trades.