Top-tier crypto exchange platform Coinbase has reportedly disclosed details, regarding a new platform dedicated to assisting the listing process of issuers’ assets, in an additionally sufficient manner. 

Specifically, the new Coinbase-built project – dubbed “Asset Hub” – will reportedly function as a simple platform that makes listing of issuers’ assets and business easier, and can potentially remove the complex listing process entirely, which is being utilized at the moment at Coinbase. 

“The goal is a single interface at Coinbase for digital asset issuers to manage the full lifecycle of their assets” Surojit Chatterjee, Coinbase’s CTO, reportedly remarked. 

The platform – rolled out on Jan 14th – will reportedly keep a robust evaluation process normally operated, in a bid to make sure all assets satisfy Coinbase’s legal, compliance and security requirements. Moreover, issuers can kickstart Asset Hub, via completing a formal application.

The application will reportedly be prompting issuers to complete the listing of the asset name and ticker symbol, together with providing answers for some questions, regarding their products. After that, the issuers will be guided to complete the compliance review process.

Numerous names across the crypto sector reportedly deem a Coinbase listing the gold standard for cryptocurrency initiatives, due to the tens of millions of investors accessible following the listing. 

It further offers a simplified method for converting fiat money into crypto assets, without the need to first deposit Bitcoin (BTC) or Ethereum (ETH).

Coinbase has big plans for 2021, starting with discussions with Goldman Sachs to finalize the release of its initial public offering.