In order to improve the digital advertising supply chains, KFC has implemented a blockchain pilot program across the Middle East. 

The enormous F&B brand in the Middle East aims to ensure transparency in the advertising supply chain. With the new blockchain-based platform implemented, KFC also expects to control its security and privacy of advertisers, publishers, and consumers.

“KFC can now benefit from enhanced visibility of real-time data and the most updated insights – all with full confidence that information is authenticated, tamper-proof and hence credible.” said Ozge Zoralioglu, chief marketing officer at KFC, Yum! Brands.

Specifically, integrating blockchain to the database system, KFC could prevent and resolve security issues since all information is monitored, shared, and updated transparently.  This initiative proves blockchain can leverage data processing, increase the brand’s visibility and penetration, and optimize advertising revenue.

Fast food brands are putting blockchain and cryptocurrencies into experimentation. Reported by TheCryptoSight in September last year, a branch of Burger King in Germany has added BTC as a new means of payment in its delivery website and mobile platform. Customers could have the ability to use Bitcoin to pay for their meals, as it has been listed as the latest means of payment, officially on the German Burger King delivery website and its mobile application.