Food delivery platform Grubhub has reportedly formed an alliance with Bitcoin rewards app Lolli, to roll out crypto earning features for every order the customers place. 

Specifically, on December 1st, Lolli reportedly revealed that Grubhub customers would have the ability to earn $1 in Bitcoin (BTC) rewards every time they used the platform’s extension or app.

The rewarded sum will reportedly be eligible for transfer or storing in a user’s Lolli wallet, following the earning exceeding the $15 benchmark – equivalent to 0.00026 BTC at the current price of $58,458.

“We must make Bitcoin a part of everyday life. Food delivery is a ritual for many and Bitcoin rewards makes Bitcoin a part of that ritual.” Alex Adelman – Lolli co-founder and current Head – further remarked regarding the development. 

Established three years ago (2018), Lolli has reportedly formed alliances with over 1,000 merchants, to equip clients with the ability to receive BTC rewards when shopping online, including top-tier brands such as Microsoft and Macy’s.

In July, the platform reportedly secured $10 million via a Series A fundraising, led by Acrew Capital, with a primary target of widening the scope of its services to cover a broader audience demographic. 

Previously, the entity managed to reel in $5 million from a funding round in March, with participation from investors including Seven Seven Six, the venture capital firm co-founded by Reddit executive chair Alexis Ohanian.

Other companies have reportedly introduced crypto-enabled features for food-related businesses as well. In November, Burger King customers in America were able to earn BTC, Ether (ETH), and Dogecoin (DOGE) via Robinhood, if they spent $5 or more at the fast-food chain.