High-profile crypto exchange FTX has successfully completed the acquisition of an advertisement spot in an event with one of the most views in the US – the 2022 Super Bowl of the National Football League. 

Specifically revealed by Bloomberg, FTX reportedly managed to acquire an ad in this year’s Super Bowl LVI motivated by the broad scope of the audience reach.

The Super Bowl – on every occasion – is reportedly the TV program of the year with the most rating and is responsible for 28 of the 30 highest rating broadcasts in U.S. TV history.

Sam Bankman-Fried, founder and Head of FTX exchange – has reportedly selected football to be one of the aspects to prioritize, under the scope of its marketing strategy, which concentrates on sports as the most accelerated customer base for crypto adoption.

“There is the no bigger, more mainstream event to share a message like that than the Super Bowl.@

Despite the content of the ad or the amount of money FTX used to complete the purchase are yet to be revealed, NBC’s going price for an ad at next year’s Super Bowl is $6.5 million. An entity will have to pay $5.5 million for a 30-second ad at the event this year.

The previous event engaged an average television audience of about 92 million viewers.

The Super Bowl of this year which took place in February reportedly witnessed a change in advertisers, with brands including Hyundai, Pepsi, Coke, and Budweiser removing themselves, meaning more spots will be available for newer entities which developed rapidly throughout the pandemic and turned into first-time advertisers a the Super Bowl LV.

In June, FTX reportedly forged a long-term alliance with Seven-time Super Bowl champion Tom Brady and Brazilian supermodel Gisele Bündchen, which included an equity stake in the firm and payment in crypto for their services.