$4.2 trillion asset management entity Fidelity Investments is reportedly working toward releasing BTC trading offerings to its 34.4 million retail investor base, as revealed by Galaxy Digital CEO Mike Novogratz. 

Specifically, although Fidelity has not come forth with an official confirmation for its plans to integrate crypto onto its retail platform, Novogratz reportedly disclosed via a conference audience in New York, claiming that the initiative may be coming very soon. 

“A bird told me that Fidelity, a little bird in my ear, is going to shift their retail customers into crypto soon enough. I hope that bird is right. So we are still this institutional march and that gives crypto its floor,” he added.

Novogratz has not been the sole individual to issued signals for the potential move from Fidelity. The Wall Street Journal (WSJ) further noted that Fidelity is at the moment “weighing a plan” to make it possible for individual investors to trade Bitcoin on its brokerage platform.

A note of the same kind was shared by Eight Global Founder and CEO Michaël van de Poppe also, hinting that the platform will roll out Bitcoin trading for retail customers in November.

“While we have nothing new to announce, expanding our offerings to enable broader access to digital assets remains an area of focus.” Fidelity claimed. 

Fidelity Investment has reportedly been adopting an active stance in its efforts towards investor and playmaker throughout the crypto sphere, inspired by a rising demand from customers to tap into crypto investment opportunities.

Fidelity reportedly begun its Bitcoin mining in 2015 and introduced a Bitcoin-trading business for hedge funds and institutional investors in 2018.

In April this year, Fidelity further started offering supporting features enabling its 401(k) retirement savings account holders to make direct investment into Bitcoin, though this effort later came across obstacles from three senators in America, including Senator Elizabeth Warren, who called the launch of the Bitcoin product to be “immensely troubling.”