NEW YORK, March 7, 2019 — eToro, a global multi-asset trading platform with over 10 million registered users, announced the launch of its platform and cryptoasset wallet in the United States. With the launch, U.S. customers with diverse levels of expertise can leverage eToro to collaborate with one another to find the best cryptoasset trading strategies in an environment rich with unconventional educational tools.

At eToro, you can share your real track record, portfolio, and trades with the community, allowing users to engage with each other on trading ideas that are executed using real dollars. For those new to crypto trading, the community and educational resources introduce users to this new asset class and the risk profiles involved in it. 

Yoni Assia, Co-founder & CEO of eToro, said: “For the first time, Americans can collaborate with other crypto traders when making buying and selling decisions. Users can adjust their trading strategies by watching and learning from others on the platform. When I founded eToro, I envisioned a community where people could trade, invest and share their knowledge in a simple and transparent way. eToro also acts as a bridge between the old world of investing and a blockchain-powered future, helping our users navigate and benefit from the transition to cryptoassets for wealth building. People create the eToro experience and now Americans will play a major role in shaping our community and future.”

Santo Politi, General Partner at Spark Capital, said, “Since Spark Capital’s initial investment in 2012, we believed that eToro would lead the charge in disrupting the financial services market. We have watched the growth and success of eToro for the past seven years and, through Yoni’s leadership, the organization continues to innovate and thrive amongst the competition. eToro’s launch into the U.S. market marks a significant milestone for the company as it builds a leadership position in the online trading space.”

The platform’s CopyTrader feature allows users to allocate funds to automatically trade proportionally to the portfolio of another user. This allows users to easily gain exposure to a crypto trading strategy executed by someone who has a proven track record. Additionally, eToro’s CopyPortfolios feature bundles together assets under one selected trading strategy, curated by eToro’s own analysts. Within the U.S., three cryptoasset CopyPortfolios will be available to traders at launch. As eToro adds new asset classes to the platform later this year, additional CopyPortfolios will be offered. Any eToro customer with an established track record who meets certain eligibility requirements may be copied and compensated for their performance, subject to risk analysis and supplemental evaluation.

The highly-secure, multi-signature eToro wallet provides multi-coin support and a simple user interface, making it easy to send and receive supported coins. At launch, the eToro wallet will support BTC, ETH, LTC, BCH, XRP, and XLM, with more cryptoassets available in the near future. Users can log into the wallet with their existing eToro accounts and transfer coins from their trading accounts to hold them securely in their wallets. Within the wallet, users can convert between different coins with a click of a button. They can also easily and securely send and receive crypto through a QR code or by sharing their wallet address.

eToro U.S. Managing Director Guy Hirsch said, “eToro will play a lead role in transforming the financial services industry. We’re doing that successfully on a global scale and we are thrilled to finally be able to bring our offering to the U.S. audience.”

For more than a decade, eToro has been a leader in the global fintech revolution and a disruptor in the blockchain industry. eToro believes that in the future, all assets will be tokenized which will have a huge impact on global finance and, therefore, a major focus for the firm. To that end, eToro will be launching its own cryptoassets exchange, eToroX, on a global basis later this year. Blockchain has the potential to revolutionize finance and eToro believes that the greatest transfer of wealth ever will happen onto the blockchain.

About eToro U.S.

For more than a decade, eToro has been a leader in the global fintech and blockchain revolution. As the world’s leading social trading platform, eToro has more than 10 million registered users with diverse levels of expertise who create the unique eToro experience. eToro users share their insights, their actual portfolios, and their real track records with each other in an environment rich with unconventional educational tools. Transforming the traditional money management industry, eToro users can easily elect to automatically copy the trading strategy of the leading traders in our community, as well as be copied and earn a second income. Users on eToro can also leverage the virtual portfolio feature to practice and test their trading strategies.

SOURCE eToro