BitYard, the world’s leading cryptocurrency derivative exchange based in Singapore, announced a refreshed corporate visual identity: a new logo highlighting ‘B’ & ‘Y’, a fresh slogan, and a vivid color palette. While ‘B’ conveys the strong belief on an inevitable trend of Bitcoin and other crypto evolving into currencies in global usage, the letter ‘Y’ derived from the word ‘Yard’ signifies BitYard’s ambition to become global traders’ backyard oasis, offering the most diverse digital investment services. Along with the brand refresh, BitYard introduces an optimal UI/IX on its mobile App, aiming to ensure the services run smoothly. Not only does the upgrade inject new vitality into BitYard, but it also provides its users with a more accessible, personable, and pleasant experience in their digital trading journey.

The new slogan of BitYard ‘Grow your future in the yard’ is at the heart of the company’s vision of becoming the perfect beginner-friendly backyard for global investors. The slogan also evokes our collective memory: the carefree days playing in the yard with limitless creativity. While yard is a place full of imagination for children, BitYard hopes the yard remains a source of inspiration for the grown-ups, motivating and assisting them in building a promising future and make their dreams come true.

BitYard resolves to permeate every facet of digital asset trading service, and most importantly, BitYard is intent on becoming traders’ backyard oasis, which is furnished with rich soil — a fast and secure trading platform — and multiple handy garden tools — a variety of digital financial services. So far, the flourishing backyard oasis built by BitYard encompasses all aspects of trading services. One of the most popular services on Bityard is spot trading, which allows users to buy and sell popular crypto like Bitcoin (BTC), Ether (ETH) and 70+ popular altcoins. Another service that draws users’ attention is Contract for difference (CFD), a trading service which enables users to speculate on the rising or falling prices of fast-moving global financial markets, such as crypto, forex, commodities, and indices. In addition, BitYard also supports rookie investors’ favored service: copy trading. By copying experienced traders’ activities, it is possible for crypto newcomers with limited knowledge to thrive in the market.

To embody the latest trends in digital finance, BitYard plans to release two new features for its users. The first feature is ‘Crypto Grid Trading’, a new trading service that enables users at all levels to conduct automatic investment plan on crypto market, managing crypto holdings, and build strategies with just a few taps/mouse clicks. Another feature is ‘Perpetual Contract’, a type of futures contract that have no expiration date and can make profits by correctly predicting the movement of the asset’s price without actually holding the asset itself. The upcoming features are proofs of BitYard’s devotion to staying at the forefront of digital financial service revolution and its commitment to promoting service innovation to provide its global users with up-to-date trading tools.

With comprehensive crypto and digital derivatives services, BitYard serves as the ideal choice for its users to cultivate their own yard — planting the seed of investment and reaping the reward in the prosperous future. Following the massive brand upgrade, BitYard will be constantly innovating to match the ever-changing needs of its existing customers and prospects around the world, providing them with reliable and holistic financial services.