Users who are using debit cards given out by crypto exchange platform Bakkt will reportedly have the option of carrying out crypto-fiat conversion to make payments via Google Pay.

Specifically, Bakkt reportedly shared details of its freshly formed alliance with Google, to make it possible for its customers to buy Bitcoin (BTC)-enabled, as well as other virtual coins, goods and services, via the Google Pay wallet and payment system.

Furthermore, Bakkt reportedly has plans down its pipeline to introduce new analytics and geolocation features on its platform, via Google Cloud tools.

The exchange has an expectation that the features will widen the scope of available redemption options “while providing Bakkt partners with valuable consumer behavior patterns.”

“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner” HEad of Bakkt – Gavin Michael – reportedly remarked. 

Per Google,  “millions” of retailers have included Google Pay to the list of viable payment options, possibly giving Bakkt users the choice to conduct crypto-enabled payment at “supermarkets, pharmacies, restaurants, clothing stores, gas stations, beauty shops” and others. 

The Bakkt alliance with Google reportedly surfaced after the top-tier  crypto exchange Coinbase issued an update in June, revealing that Apple Pay and Google Pay would roll out facilitating features for its Coinbase Card. Gemini has added Apple Pay and Google Pay to the list of accepted mediums of payment for buying crypto since April this year.