Flushing Financial Corporation, the parent firm of the Flushing Bank in New York, has reportedly forged an alliance with crypto entity N.Y Digital Investment Group (NYDIG), to introduce Bitcoin (BTC) offerings.

Specifically, the bank was reportedly established in 1929 and per insights suggested in its Q4 report, it currently possesses over $8 billion equivalent of assets at the end of last year, with a net income of approximately $200 million.

Per the announcement, the alliance formed with NYDIG will reportedly assist the bank in providing its  customers with features that support BTC buying, selling and holding services in a “safe and secure environment.”

Flushing Bank additionally remarked that it has plans down its pipeline to complete the introduction of its BTC-associated offerings later this quarter, and will reveal additional information of its roadmap soon.

“As part of our ongoing digital transformation, we recognize the importance of staying current with emerging market trends and consumer demand for alternate financial services.” Head of Flushing Financial Corporation and president John R. Buran reportedly connected the company’s BTC adoption to its aim for staying relevant with rising trends in financial markets. 

NYDIG reportedly operates as a top-tier entity in the crypto sphere, which mainly offers offers and products linked to Bitcoin. The company secured $1 billion of capital injection via fundraising in December, bringing its valuation to hit nearly $7 billion.

Regarding the banking and credit union aspect, NYDIG further claimed that it currently formed over 35 alliances throughout the industry, nominally deals with Five Star Bank, Idaho Central Credit Union, STAR Bank, U.S. Bank and NYMBUS, to name a few.

NYDIG chief innovation officer Patrick Sells also shared on January 25th that the company is keeping a close watch on the collaboration with traditional financial institutions, since it’s “ready to show the world that banking is better with Bitcoin.”