Decentralized exchange aggregator 1inch has reportedly forged an alliance with Unstoppable Domains for crypto payments simplification – an initiative claimed to boost DeFi products and services adoption. 

Specifically, within the scope of the alliance, 1inch wallet users will be able to gain access to “human-readable domain names” upon sending crypto payments using Unstoppable’s naming service. 

This allows users to use customizable domain names rather than lengthy alphameric crypto wallet addresses. Similar to all Unstoppable Domains addresses, the wallet address will be minted on the blockchain as an NFT, with no extra minting or renewal fees.

Sergej Kunz, 1inch Network’s co-founder, reportedly revealed that the Unstoppable Domains alliance could strengthen the larger adoption of Web3 products and tools. 

“The issues of user experience, security and identity are still holding back Web3 mainstream adoption. [The partnership] opens up opportunities for overcoming these barriers by making Web3 onboarding more fun and attractive.”

As of July, Unstoppable Domains had completed registration of 2.5 million domains as well as integration with more than 150 Web3 applications. 

The 1inch integration adds to a growing list of more than 80 wallets and exchanges supported by the NFT naming service.

Unstoppable’s valuation blew up to $1 billion in 2022, following the firm’ successful $65 million Series A fundraising. Unstoppable’s development has happened in lockstep with the NFT boom, underscoring the popularity of digital identity profiles. 

Ethereum Naming Services, an Unstoppable rival, has also seen a surge in demand, with nearly 2 million domain registrations as of August. By the end of September, that figure had risen above 2.6 million.