Juventus – the professional football club from Turin and 2018’s Italian champion – has reportedly introduced a new token, giving its supporters the power to vote and enter polls. 

Specifically, Juventus has been putting extensive efforts and resources in designing the token, which has been officially deployed on Socios.com – a tokenized platform dedicated to sports fan for voting. 

The token has been introduced with the starting price is 2 euros ($2.22) each token. Juventus also allows fans to hunt for token, with a sum available via “Token Hunt” – a Socios.com-developed app that comes with augmented reality feature.

Any fan who has in their possession the Juventus-issued tokens will have the voting power for numerous different decisions surrounding the club. The first one will reportedly be to select the right song for everytime club players net a goal. 

The original plan of Juventus is to roll out the token in Q1 of this year. The branded token project of the club can be inspired by a the previous initiative carried out by Paris Saint-Germain (PSG), with a collaboration with Socios.com to let fans vote and confers VIP status and/or rewards to holders.

Using branded tokens as an effective means of interaction with supporters has been the preferred choice for various sports team across the globe. Apart from PSG and Juve, the basketball team Sacramento Kings from NBA has teamed up with CryptoKaiju, in an attempt to introduce its own Ether-powered crypto-collectables.