Walmart’s global chief technology officer Suresh Kumar reportedly believed that crypto has the ability to turn into a “major” area of disruption, particularly in the way buyers pay for virtual and physical goods. 

Specifically, during his speech at the Yahoo Finance All Markets Summit on Oct. 17, Kumar detailed Walmart’s positive attitude towards virtual assets, claiming that “crypto will become an important part of how customers transact” for both physical and virtual goods.

“I think that there are three major areas of disruption. Crypto falls in sort of the middle of it,” he offered further explanation to “the way in which customers are getting inspired and discovering products” is undergoing changes.

Kumar put up further suggestion that a big number of buyers will be marketed to via the Metaverse and live streams on social media apps, and that crypto could be an important payment option in these kinds of aspects.

“When you specifically talk about crypto, it is going to be about discovery of products, whether it is physical or virtual inside, either the Metaverse or upfront, and then how people transact.”

Such may be the explanation of Walmart’s recent footprints into the Roblox Metaverse, releasing Walmart Land in late September. The firm is organizing an array of virtual experiences there like games, a DJ booth and a Ferris wheel, while also offering virtual merchandise products called “verch” for users’ avatars.

Nonfungible tokens (NFTs) and crypto have not gone through integration with the Roblox metaverse at this stage. Nonetheless, Walmart has previously indicated in patent filings from January that it could deep-dive into digital currencies creation, tokens and NFTs in the Metaverse sphere sometime in the future.

“We want to make sure that we make it as friction free for customers to be able to transact, and to be able to buy, and how they are able to derive value out of it. And that is where– I think a lot of the disruption is going to start happening in terms of different payment methods, different payment options,” he said.