Top-tier crypto exchange Binance has reportedly forged an alliane with number one Tiktok creator follower-wise Khaby Lame to drive Web3 adoption. 

Specifically, the influencer will reportedly function as an international brand ambassador for the exchange, providing assitance in debunking myths associated with the crypto and blockchain industry. 

Lame is reportedly the top creator on TikTok, amassing 142 million followers via his videos reviewing do-it-yourself content creators who tend to over-complicate things. He offers comical life hacks that simplify things while doing his signature move where he puts both his palms up.

Binance reportedly reveal that the partnership will see Lame, using his famous style, come up with content that offers clarity to misconceptions related to Web3. Per James Rothwell, an executive at Binance, Lame will bring relatability alongside with the widening scope of Web3 adoption.

“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.” Rothwell further explained. 

Via a statement, the TikToker reportedly shared his curiosity regarding Web3, which has been around for a while. Per Lame, the new Binance alliance “aligns perfectly” with the content he normally generates, which is providing simplification and fun to complicated concepts. 

“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them”. 

Besides coming up with content associated with and clearing up myths related to Web3, the TikTok star will also create nonfungible token (NFT) collections with Binance, to serve the target of improving engagement with his supporters.

The freshly formed collaboration with Lame makes is reportedly included in Binance’s plans to team up with big celebrities. In June, the exchange forged an alliance with football star Cristiano Ronaldo to bring his supporters to the Web3 sphere via NFTs.