MetaBrewSociety (MBS) from Munich is reportedly going to offer supporting features for voting rights on the business decisions of a physical brewery, using NFTs and DAO.

Specifically, The MBS was reportedly established in February 2022, by a group of NFT investors and entrepreneurs that share a mutual fascination for beer, and who thought of the idea of combining a brewery with the Metaverse, a DAO, and NFTs, to form a “tangible IRL utility that carries a concrete value” for participants.

As included in the scope of the initiative, MBS will reportedly roll out an array of tokenized “beer share” certificates which offers a variety of governance rights over a Munich-based physical brewery, which will also have a presence in the Metaverse. 

The Sandbox (SAND) platform is the name being contemplated upon to be a potential location.

Every of the NFTs will reportedly entitle the holder to a minimum of 100 free cans of beer annually, with the profit generated from the NFTs sales dedicated to financially assisting the purchase and scaling of the brewery. 

As soon as the purchase process for the physical location is completed, the initiative will then form a DAO that will be made up of the NFT holders.

Co-founder and current Head of the MBS, Holger Mannweiler, additionally claimed that the DAO will have a key role in the governance of the business in the future, while also playing an important part in a consumer study. 

“The DAO will take all major business decisions from which beers we´ll brew, how we´ll price them to non-NFT holders, where we’ll sell them, etc. The beauty of this DAO is that it also represents a huge permanent target group, something which other consumer brands need to spend a lot of time and money for,”