Top-tier e-commerce company from Japan Rakuten reportedly disclosed details related to the introduction of its self-developed non-fungible token (NFT) trading platform, which goes by the name Rakuten NFT.

Specifically, the company reportedly revealed its intention of introducing a proprietary NFT marketplace last year, when the popularity level for non-fungible tokens is at an increase throughout the globe. 

Per Rakuten, the NFT marketplace additionally offers to facilitate features for a platform that enables intellectual property owners to design their own websites dedicated to the issuance and selling of NFTs.

Japan, with the currently recorded figure of population exceeding the 126 million benchmark that hosts a well-known pop culture that includes anime and manga, is reportedly considered to possess the power capable of amplifying the adoption of blockchain assets such as crypto-collectibles.

Last year, the NFT ecosystem across the globe reportedly underwent exponential growth, following a record-breaking surge in terms of trading volume and adoption, consequently leading to numerous big names from different industries begin testing the waters in the NFT sphere. 

With the value of the NFT market showing no sign of stopping or slowing down, interest in these innovative assets is also on the rise in the country. 

In March last year, Japan-based crypto exchange platform Coincheck reportedly rolled out a dedicated NFT marketplace.

Later that year in July, early cryptocurrency evangelist Mai Fujimoto – alternatively referred to as “Miss Bitcoin’ – reportedly formed an alliance with the blockchain gaming ecosystem Enjin to build an NFT charity program in Japan.