The former Head of Product for “Marcus by Goldman Sachs” reportedly introduced a crypto investing app dubbed “Domain Ventures”, after securing $33 million of capital injection from investors. 

Specifically, Adam Dell, brother of Dell computers tycoon Michael, reportedly put together a group of 25 professionals who used to work for Bridgewater Associates, Morgan Stanley, Coinbase Global Inc., and BlockFi.

Former Goldman Sachs CTO Elisha Wiesel, and Christopher Giancarlo, the former Chairman of the Commodities Futures Trading Commission, have reportedly also been contacted to become a part of the initiative. 

The app reportedly aims to cater to retail users primarily, who will have to pay a management yearly charge of 1% for actively managed and curated investment plans. 

The app reportedly comes with real-time market intelligence, live customer agents together with social sentiment analysis.

Gemini will reportedly take charge of the facilitation work for the app’s crypto trading feature, with Apex Clearing to offer securities trading and custody.

The portfolio of investors in the initiative reportedly includes venture capital firm Bessemer Ventures and Marc Benioff, who is the co-founder of Salesforce.com Inc. Also Maveron, RRE Ventures, SV Angel, and Joe Lonsdale.

“We developed Domain Money to provide investors a sophisticated, intuitive, and holistic platform to invest in crypto, not as a novelty, but as a core component of their portfolios.” Dell reportedly remarked regarding the development, further claiming that his ultimate goal is to amplify his customers’ wealth. 

“Investors are looking for access to diverse asset classes, along with security, transparency, and the power to be in control of their finances”.