Crypto.com has reportedly forged an alliance to be a global marketing and crypto platform partner for Twitch Rivals – an esports tournament organizer, featuring Twitch streamers and pro gamers. 

Specifically, the deal – which will last for numerous years – will reportedly turn Crypto.com into an official associating force of Twitch Rivals in the Asia-Pacific area, with a target of accelerating crypto adoption rate in the region’s esports sphere. 

“With well-over 1 billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.” Kris Marszalek, co-founder and current Head of Crypto.com. 

The partnership additionally unlocked Crypto.com a vast array of features, nominally category exclusivity, in-stream branded segments, media placement, as well as activations at Twitch events, beginning with Twitch Rivals – an event running for two days, taking place in Las Vegas on November 3th. 

Furthermore, Twitch Rival will reportedly also come with Crypto.com-branded advertisements on over 250 broadcasts across the globe. 

As revealed by a Twitch representative, the Crypto.com alliance will reportedly be having a primary target of accelerating engagement for tech-savvy users…

Top-tier game-development firm Ubisoft has recently shared that it is keen on developing blockchain-focused games. 

“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot.” Ubisoft CFO Frédérick Duguet additionally emphasized the potential that blockchain could offer to the gaming sphere. 

Duguet further revealed that Ubisoft is actively engaging with small-scale blockchain establishments, in an attempt to grasp a firmer understanding of the effect the tech has on the gaming sector, as it “wants to be one of the key players here.”