Japan-based internet company LINE announced in a press release that its new and improved global cryptocurrency exchange BITFRONT is now open.         

LINE used to operate BITBOX, a crypto-to-crypto exchange based in Singapore. The company decided to expand its services and become a full-fledged exchange and include the fiat-to-crypto markets by using blockchain. It also wants to reduce the barriers that hinder cryptocurrency adoption.

LINE makes this possible by bringing BITFRONT that links other exchanges and order books. It offers extensive security and provides deep liquidity while ensuring a tight bid-ask spread.

BITFRONT also allows users to trade using the US. dollars by linking bank accounts. It supports five major cryptocurrencies including LINE’s digital currency LINK (LN), Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), and Tether (USDT). It also comes with a range of customized features to ensure a convenient trading experience. For instance, this is available in 15 languages.

“This is a major leap toward achieving the mass adoption of blockchain,” said Youngsu Ko, CEO of LVC Corporation. “As the most trusted global digital currency exchange, we will continue to make blockchain and cryptocurrency more accessible to our users.”

To celebrate the launch, BITFRONT is giving away LINK rewards to users from the United States who have completed the KYC process and have exchanged or purchased over USD100 worth of digital assets. They will also be exempted from commission fees if the deposit is made through a wire transfer.

BITFRONT will be run by the U.S. subsidiary of LVC Corporation, the same team behind the Line’s blockchain and cryptocurrency-related business operations. The platform will be available globally except for Japan and certain states in the United States.

Meanwhile, LVC Corporation announced earlier that it planned to start trading its digital currency called “Link.” The LINK tokens are issued LINE TECH PLUS PTE. LTD (“LTP”), LVC and LINE’s subsidiary.